Robert Fiorella



I am dual Canadian and American Citizen living in Victoria, British Columbia, Canada. I love bringing brand stories to life through my creative work.  

cinematography / photography
 
design & product development 
entrepreneurship
music


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BAD LEMONADE



Amidst the global pandemic, I found myself living in Vancouver spending too much time on my phone and craving a social life again. I channelled my momentary interest in acid western films and my economic stimulus cheque into a limited run of pink cowboy hats adorned with yin-yangs. This lead to the creation of the brand Bad Lemonade.

The aim of Bad Lemonade is to design products that are fun and create aesthetic joy. The brand understands the social media nature of it's consumers.  It attempts to be a real life "filter" by creating a selfie kit. The hats also ship with my custom designed temporary face tattoos.

Inspired by the subverse and the outlandish, the goal is to embrace the ridiculous nature of the hat and let it serve as a catalyst for ridiculous times. 




07/11/2020