Robert Fiorella
I am dual Canadian and American Citizen living in Victoria, British Columbia, Canada. I love bringing brand stories to life through my creative work.
cinematography / photography
design & product development
entrepreneurship
music
WEST COAST WEIRD OFF
As inspired young adolescents, my friends and I endeavoured to create our own surf clothing brand called 'Cold Feet Club'. The brand drew inspiration from what could be described as alternative approaches to surfing. It strived to differentiate itself from competitive surfing by drawing inspiration from the retro soul surfers.
Enthusiastic about our brand, we created our own event entitled The West Coast Weird Off. The two day surf festival/ anti contest featured various events such as soft-top costume contest and 'anything but a board'.
We had friends visit from abroad, 45 participants and tremendous community support in the form of volunteers and donations.
We gave away prizes that included surfboards, wetsuits, hotel-stays and sky-diving. The afterparty also featured free beer, free tattoos and a surprise performance from d-list celebrity B.Rich performing his 2013 Canadian hit song Out For A Rip.
https://www.westerlynews.ca/sports/creative-surf-contest-focuses-on-fun-in-tofino-1296665